Time magazine President Keith A Grossman has unveiled the landmark ‘TIMEPieces’ NFT collection – a community initiative that features original artwork from more than 40 artists.
The artists for the genesis collection of TIMEPieces were organised by Time Creative Director DW Pine, who originally invited 19 artists to participate in the collection.
From Thursday, September 23 at 12pm ET, collectors will be able to purchase TIMEPieces via a randomised, blind drop on nft.time.com. Each TIMEPiece is priced at 0.1 ETH to attract a broad spectrum of potential collectors and enable long-time readers of the magazine to participate.
The work! https://t.co/sQ7aaRwR5w
The NFT Drop (9/23 @ noon ET): https://t.co/YkgLPQ0rcR
— KeithGrossman.eth (@KeithGrossman) September 22, 2021
Collectors of the TIMEPieces will be eligible for invites to future events and access to a variety of ‘exclusive digital experiences’.
Additionally, the collection will be turned into a commemorative hardcover edition over the holiday season and be displayed at Dreamverse – the World’s First NFT Art and Music Festival, in NYC on November 4.
Time magazine has worked to deliver cryptocurrencies to its audience, including introducing crypto payments in leading assets such as Bitcoin and Dogecoin via crypto.com and auctioning limited-edition front covers as NFTs.
Time also included Ethereum Founder Vitalik Buterin in its ‘100 Most Influential People of 2021’ list.
Reddit co-founder Alexis Ohanian spoke of Buterin’s importance to the internet and Web3 technologies for Time, saying: “I’ve never been more excited about the potential of the Internet, and that’s largely thanks to Vitalik Buterin.”