Verizon Revamps Logo, Adds Discounted Streaming Deals for Home Internet Customers
Verizon has introduced a glowing “V” in its new corporate logo — its biggest redesign in more than two decades — and is launching a new set of discounted streaming options for home broadband customers.
The telco’s myHome program, patterned on its myPlan mobile offering, provides mix-and-match flexibility for home internet, live TV, entertainment and connected home offerings. Verizon says the pricing for myHome will be guaranteed for up to four years, with “no hidden fees” and no equipment charges.
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Verizon’s myHome lets consumers choose a Fios, 5G Home or LTE Home internet plan. They can then choose a live TV option — either Fios TV (if available) or YouTube TV — or not. Then, they can select content streaming service add-ons for $10 per month, which is cheaper than if they were purchased separately: Netflix and Max (with ads), the Disney Bundle (Disney+ with no ads, Hulu with ads and ESPN+), YouTube Premium and Walmart+ membership with an included Paramount+ subscription. Later this summer, Verizon will add $10-per-month options for the Apple One bundle (with Apple Music, Apple TV+, Apple Arcade and iCloud) or the Apple Music family plan (up to six accounts).
The discounted streaming options in myHome are also available in the myPlan wireless program, and Verizon renegotiated the distribution deals with Disney, Warner Bros. Discovery, Apple, YouTube and others to extend them to home internet customers.
The myHome program gives consumers “the transparency and price guarantee they deserve on reliable internet, and an easy way to choose the best entertainment options with exclusive savings,” according to Sowmyanarayan Sampath, CEO of Verizon Consumer.
Meanwhile, the company’s new logo — a red “V” surrounded by a yellow glow — is meant to reflect the root words of Verizon’s name: “veritas” (truth) and “horizon.” It’s somewhat reminiscent of Netflix’s “N” logo. And it dispenses with the Verizon check mark, which has been part of its brand since the company was formed in 2000. CMO Leslie Berland said the check mark did not have an emotional connection with consumers.
“Verizon is a strong, trusted brand that plays a critical role in people’s lives, but most of what we do is often invisible and behind the scenes. We want to make the invisible, visible,” Berland said. “The new logo, design system and creative approach pulls inspiration from the company’s heritage while infusing the energy, vibrancy and experience of life powered by everything Verizon offers.”
As part of rolling out the refreshed brand identity, the company released a new TV spot that revisits its famous “Can You Hear Me Now?” campaign (watch the extended version at this link). The commercial features an actual Verizon network engineer and shows off the range of the telco’s offerings today.
The company also announced Verizon Access, a new platform for all customers that provides exclusive access to events and experiences. That includes thousands of tickets to concerts and music festivals through pre-sales, ticket giveaways and select seats, kicking off on June 27 with pre-sale access to Jelly Roll’s upcoming tour; tickets to Copa America matches; access to every game this NFL season for all 32 teams, including the “Kickoff in Brazil”; and passes to red carpet movie premieres.
In addition, Verizon launched a new guaranteed phone trade-in program for new and existing mobility customers — accepting phones from any manufacturer, in any condition.
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