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Watch: Jerry Seinfeld races to invent Pop-Tarts in Netflix film 'Unfrosted'

"Unfrosted," a new film directed, co-written by and starring Jerry Seinfeld, is coming to Netflix. Photo courtesy of Netflix
"Unfrosted," a new film directed, co-written by and starring Jerry Seinfeld, is coming to Netflix. Photo courtesy of Netflix

March 28 (UPI) -- Netflix is introducing the new film Unfrosted.

The streaming service shared a trailer for the movie Thursday featuring Jerry Seinfeld and Melissa McCarthy.

Unfrosted is directed, co-written by and stars Seinfeld in his directorial debut.

The film tells the origin story of Pop-Tarts breakfast pastries, with Seinfeld and McCarthy playing rivals at Kellogg's and Post Cereal, respectively, in 1960s Michigan.

"A wildly imaginative tale of ambition, betrayal, and menacing milkmen -- sweetened with artificial ingredients -- Unfrosted stars Jerry Seinfeld in his directorial film debut," an official description reads.

Jerry Seinfeld (L) and Jessica Seinfeld attend the WSJ. Magazine Innovator Awards in 2022. File Photo by Gabriele Holtermann/UPI
Jerry Seinfeld (L) and Jessica Seinfeld attend the WSJ. Magazine Innovator Awards in 2022. File Photo by Gabriele Holtermann/UPI

Jim Gaffigan, Amy Schumer, James Marsden, Jack McBrayer, Thomas Lennon, Bobby Moynihan, Maria Bakalova, Max Greenfield, Bill Burr, Dan Levy, Christian Slater and Hugh Grant also star.

Melissa McCarthy attends the Vanity Fair Oscar party on March 10. File Photo by Chris Chew/UPI
Melissa McCarthy attends the Vanity Fair Oscar party on March 10. File Photo by Chris Chew/UPI

Unfrosted premieres May 3 on Netflix.