Duracell bus shelter heats up when you hold hands

Aww, how touching.

A bus shelter in Montreal heats up manually by a circuit that activates heaters.

How? Touching.

Cossette’s “Moment of Warmth” campaign for Duracell has come up with a way to encourage commuters to join hands in order to complete a circuit that will warm up their bus shelter.

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The advertisement shows the Duracell bus shelter being constructed and then tested by commuters.

How does it work?

The “moment of warmth powered by you” bus shelter requires one person to place a hand on the instructed spot on the bus shelter wall to trigger the circuit. The circuit then can only be completed by holding the hand of another person (or people) touching the same instructed spot on the wall at the other end of the bus shelter. Heat powered by human connection. It’s a little bit beautiful.

The ‘positive’ energy triggers heat lamps to ignite and release hot air, resulting in a nice warm break from the cold.

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You can’t have a positive without a negative though, especially for this battery-associated advertisement. There are some skeptics who aren’t thrilled about the potential spread of germs.

The advertisement concludes with the commuters holding hands, laughing and taking advantage of the heat they just created. It says, “In Canada, we have cold winters…but we also have each other,”

If that message doesn’t warm your heart, at least we know there’s a bus shelter out there that might!

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