Andrew Fitzsimons Is Launching an Affordable Haircare Line with Primark

When he’s not making Kim Kardashian look glam or keeping up with Kylie’s many hair changes, celeb hairstylist Andrew Fitzsimons has been working on a project of his own: bringing top-quality haircare to the masses.

Whether you know it or not, you’re probably already familiar with Andrew’s work. His 15 years of industry experience have built him a seriously impressive resumé, making him a favorite of not only the Kardashians but other celebs like Bella Hadid to Hailey Bieber as well.

Now, Andrew has decided to share those years of experience with the world, collaborating with Primark to release a diverse line of hair care products for incredibly low prices. Every product in the line retails between $3 and $12, meaning you can pick up professional-level shampoos, conditioners and sprays. Andrew’s collab with Primark also includes a variety of hair tools ranging from brushes and scrunchies to hairdryers and curlers.

In a video posted to Instagram, Andrew shared the details behind this new line. The products, he says, “take the best of what I like from styling celebrities, shoots, fashion shows, and… put[s] all of that into one collection to create a luxury hairline that is super affordable.” He also noted that all Primark x Andrew Fitzsimons products will be cruelty-free.

If you’re thinking there’s no way celeb styles could be achieved with a budget line, think again. “Both Khloe and Kylie are not afraid to take risks,” said Andrew in an interview with Grazia. “Khloe is such a fun client and just loves the glam. I use my Primark x AF Texture Spray to take her hair from flat to instant volume.”

According to Andrew’s Instagram, the products will be available in stores globally from February 24. Check out some of the products below.

<cite class="credit">Courtesy of Primark. </cite>
Courtesy of Primark.
AF REPAIR HAIR MASK
AF REPAIR HAIR MASK
Courtesy of Primark.
AF FRESH DRY SHAMPOO
AF FRESH DRY SHAMPOO
Courtesy of Primark.
AF STRAIGHTNER
AF STRAIGHTNER
Courtesy of Primark.
AF VOLUME SPRAY
AF VOLUME SPRAY
Courtesy of Primark.
AF SMALL SILK WRAPS
AF SMALL SILK WRAPS
Courtesy of Primark.
AF REPAIR SHAMPOO
AF REPAIR SHAMPOO
Courtesy of Primark.

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