‘The Bachelor’ Courts Largest 3-Day Multiplatform Audience In 2 Years Ahead Of Hometown Dates

Katie Campione

March 5, 2024 at 6:01 p.m.·1 min read

EXCLUSIVE: Joey Graziadei is certainly stealing audiences hearts on this season of The Bachelor.

The February 26 episode, which saw Joey narrow down his final four women ahead of hometown dates, delivered the flagship series’ largest three-day audience in nearly two years with 6M viewers tuning in across ABC, Hulu and other digital platforms.

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That’s an additional 2.46M viewers on top of the 3.6M who watched same-day, marking The Bachelor‘s largest three-day audience increase so far this season.

When looking at linear National Live+3 Day data alone, the February 26 episode managed 4.18M viewers (which means about 2M additional viewers came from streaming). The linear 3-day audience was up 3% versus the week prior, marking the sixth consecutive week of audience growth.

On average this season, The Bachelor is up over its first 6 weeks last season by 12% in total viewers (3.99M vs. 3.56M).

Last week’s episode also managed The Bachelor‘s best rating among adults 18-49 in the same time frame, racking up a 1.84. That’s triple the same-day demo rating, making it the series best performance since Clayton Echards’ season finale in March 2022.

In the 3-day linear data, the episode brought in a 9% demo rating increase versus the week prior, which is the biggest weekly growth so far this season.

Joey is now down to just three women after hometown dates this week. The Bachelor airs Mondays at 8 p.m. ET/PT on ABC.

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