Blackpink’s Jennie Kim Strips Down for Artsy Calvin Klein Ad: Get an Exclusive Look Behind the Scenes

The K-Pop global sensation and 'The Idol' actress stars in the final installment of Calvin Klein's spring 2024 campaign — and PEOPLE has the sexy scoop

• Jennie Kim stars in Calvin Klein's spring 2024 campaign, along with Kendall Jenner, Idris Elba and BTS' Jungkook.

• The campaign highlights Kim's "playful confidence" and spotlights Calvin Klein's new pieces, including the "Minimalist" lingerie line.

• Kim, a member of Blackpink who's also starred in HBO's The Idol, has been a Calvin Klein global ambassador since 2021.
  

Jennie Kim is the typa girl who can go from South Korean pop star to ‘90s cool girl with the right attitude, outfit and scenario — like a Calvin Klein ad.

The Blackpink rapper and Calvin Klein global ambassador, 28, takes center stage in the final installment of the brand’s spring 2024 campaign, which captures Jennie's "playful confidence" and fuses it with the brand's iconic jeans and underwear.

Shot by Mert Alas, the Idol star and It girl meets her style match with Calvin Klein’s seasonal collection, which is centered on “relaxed simplicity” and "classic designs with a timeless, youthful attitude.”

Related: Kendall Jenner Is the Ultimate NYC Cool Girl in New Calvin Klein Campaign: Watch the Exclusive BTS Video

Some of the highlights include the new Intense Power underwear and Minimalist lingerie collection made for “expressive, seductive comfort.”

Jennie definitely sells us on the “seductive comfort,” as she effortlessly poses in a CK-branded bra and bikini briefs in an exclusive behind-the-scenes video shared with PEOPLE. She goes from pacing around an artsy studio apartment to working on set, without changing out of the second-skin intimates.

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And because it’s not a CK ad without the denim, Jennie also rotates between the classics.

In one photo, she wears nothing but a boxy jean jacket over her bra and bike shorts, which creates an ultra-laid-back feel. But that turns into a sexy vibe when swapped out with a pair of 90s Straight Jeans.

A completely new attitude is introduced when Jennie throws on a white miniskirt, a tank top and boots for one shot, and a pair of shorts styled with an unzipped sweater revealing her navel for another, which just goes to show how diverse the collection and Jennie's bombshell aura are.

Related: Idris Elba Lands His First-Ever Calvin Klein Campaign: Catch an Exclusive Look Inside the Sexy Shoot!

This isn’t the first time Jennie has stripped down for a Calvin Klein ad since joining the megawatt lineup of ambassadors in December 2021.

Last May, Jennie and the brand evolved their partnership with a limited-edition curated capsule. The lineup gave fans a look into Jennie's everyday style with her favorite edgy athleisure and feminine pastel loungewear and undergarments included in the lineup.

"I wanted to bring a personal touch to these pieces, which you'll see reflected in the fit, the color palette, and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do," Jennie shared in a press release.

Calvin Klein faces Kendall Jenner, BTS' Jungkook and the newly appointed Idris Elba starred in the first three installments of the starry campaign for spring 2024. Each showed off their unique flair from sleek quiet luxury to abs-baring fashion to sleek menswear respectively.

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