Domino’s ‘DomiCopter’ delivers pizza by drone

Domino's DomiCopter. (Screengrab/YouTube)

Prepare for a future with skies covered in hovering pizza boxes, clouding the streets of a city near you with the aroma of cheese and grease.

Domino's Pizza is testing drones to deliver pizzas to customers' doorsteps, the pizza chain tweeted this week. Innovative, maybe, but it's most likely more of a publicity stunt than a real project.

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Domino's recently posted a video to its UK and Ireland YouTube account entitled "Introducing the Domino's DomiCopter!" which shows a drone carrying pizza over trees and yards, landing safely at the doorstep of a man who stands waiting for it.

But can the DomiCopter cook the pizza on its way to deliver it, like this prototype featured on Discovery News?

The idea for the video came from the agency T + Biscuits, which posted about the project on its website.

"Emails have been going mad with inquiries as to when people may be getting their food delivered by the DomiCopter," the website says.

But the agency didn't project a date or offer any hint about how widely the company intends to use the drones, if at all. T + Biscuits said only that we would all have to wait.

We'll probably be waiting a long time, based on a statement from Domino's UK published by NBC News.

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"Domino's is an innovative company that is constantly looking at ways to deliver pizzas as quickly as possible. It could be great to think that one day pizzas could fly!” a spokesperson wrote, according to the broadcaster.

Too bad, we could have started a new sport — pizza hunting. First person to knock down an order with anchovies loses.