Domino's Pizza's Facebook page administrator, perhaps confused by the complaints piling up higher than stacks of pizza boxes on its social media forums, has responded to a compliment with an apology.
The pizza chain's Facebook page has many complaints and pictures of orders deemed inadequate, sloppy or late. In each case, Domino's generally responds with an apology, a contact address and sometimes a case number for dissatisfied customers.
[ Related: Domino’s ‘DomiCopter’ delivers pizza by drone ]
Online complaints are nothing new, for Domino's and other companies, but its response to one woman's enthusiastic praise suggests the company might be a little too comfortable with apologizing.
"Best Pizza Ever! Pan Pizza :) Keep up the good work guys!" user Jeaneth Manzaniita Tavares wrote on Aug. 7.
Domino's response is bizarre:
So sorry about that! Please share some additional information with us at bit.ly/dpz_care and please mention reference# 1409193 so we can have this addressed.
The Consumerist blog asked if the customer's post might be deeply disguised sarcasm that Domino's Facebook administrators — or automated response system — was better able to detect than those less acquainted with pizza complaints.
Otherwise, Domino's apology reflex has become a bit too speedy.
Bank of America made a similar social media gaffe in July when its Twitter feed, seemingly set up on auto-reply, told everyone who mentioned the bank its staff was "here to help, listen, and learn" from its customers, according to the Consumerist.
Of course not everyone was a customer, and some of them were simply running from police outside of a Bank of America branch.