Daily Buzz

Domino’s Pizza responds to compliment with an apology

A Domino's Pizza is pictured in its box in central London, February 15, 2009.Domino's Pizza's Facebook page administrator, perhaps confused by the complaints piling up higher than stacks of pizza boxes on its social media forums, has responded to a compliment with an apology.

The pizza chain's Facebook page has many complaints and pictures of orders deemed inadequate, sloppy or late. In each case, Domino's generally responds with an apology, a contact address and sometimes a case number for dissatisfied customers.

[ Related: Domino’s ‘DomiCopter’ delivers pizza by drone ]

Online complaints are nothing new, for Domino's and other companies, but its response to one woman's enthusiastic praise suggests the company might be a little too comfortable with apologizing.

"Best Pizza Ever! Pan Pizza :) Keep up the good work guys!" user Jeaneth Manzaniita Tavares wrote on Aug. 7.

Domino's response is bizarre:

So sorry about that! Please share some additional information with us at bit.ly/dpz_care and please mention reference# 1409193 so we can have this addressed.

The Consumerist blog asked if the customer's post might be deeply disguised sarcasm that Domino's Facebook administrators — or automated response system — was better able to detect than those less acquainted with pizza complaints.

Otherwise, Domino's apology reflex has become a bit too speedy.

[ Related: DVD rentals can now include ‘pizza smell’ on disc – are you hungry yet? ]

Bank of America made a similar social media gaffe in July when its Twitter feed, seemingly set up on auto-reply, told everyone who mentioned the bank its staff was "here to help, listen, and learn" from its customers, according to the Consumerist.

Of course not everyone was a customer, and some of them were simply running from police outside of a Bank of America branch.

 

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