From Twitter wars to passionate displays at city hall, Toronto councillor Norm Kelly has cultivated a pretty notorious public persona over the last year.

It is perhaps no surprise, then, that the 74-year-old politician’s face is now available as a mask for a Halloween costume.

Kelly took to Twitter where he has over 190,000 followers to advertise the mask, using his social media powers for good.

The proceeds of the ‘Norm mask,’ which is selling for $20, is going to Canadian Feed the Children, a charity with a focus on reducing the impact of poverty on children in different parts of the world.

The Scarborough-Agincourt councillor gained attention on Twitter in the summer for trolling Meek Mill during the rapper’s feud with Drake. Twitter Canada even declared it the #SummerOfNorm after the politician gained 65,000 new followers on Twitter in July.