Pizza Hut introduces a new menu that can read your mind

Deciding what toppings you want on your pizza can be such a chore.

So Pizza Hut has a new idea to make it easier – just let your subsconscious decide.

The pizza giant has apparently developed a new menu that uses retina tracking to let users decide what toppings they want without saying a word.

"Finally the indecisive orderer and the prolonged menu peruser can cut time and always get it right," a spokesman for the chain said in a statement, "so that the focus of dining can be on the most important part – the enjoyment of eating!"

Could this be another viral marketing scheme, like the hands-free Whopper holder that surfaced last year, or the $11 bill campaign that Taco Bell launched back in August?

Possibly. But there is some real science behind the scheme. The menu was apparently built by Swedish eye-tracking firm Tobii Technology, which is legitimate. Pizza Hut says they spent six months working with the company on developing the tablet-sized menu.

The program is being tested now in the U.K., and if it proves successful it will expand to North America.

Pizza Hut isn't the first restaurant chain to dabble in technology in order to increase sales. Voice activation in the XBox One system allows gamers to automatically submit a delivery order simply by saying "Domino's, feed me!" McDonald's and Chili's have experimented with tabletop tablets for ordering.

The only drawback we see with the "subconscious menu" is that figuring out what each image is requires extra scan time, which could result in accidentally ordering a pineapple, corn and hot pepper pizza.

And there's no guarantee that your subconscious is always correct.

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