That baby is the size of a burrito.
A restaurant in Seattle has sparked an unusual trend among parents. Customers have been photographing their newborn babies next to the restaurant's four-pound grande burrito to illustrate the size of the monstrous wrap.
Gorditos offers a free burrito to parents who submit a photograph, according to the Seattle Times, as long as the baby is younger than one month old. The $9 burrito can come with two tortillas, a choice of meat, guacamole, cheese and sour cream.
A Reddit user recently posted a snapshot of framed babies with burritos pictures from the restaurant, drawing attention to the ongoing joke. Hundreds of users commented on the thread, and one posted a strange, related news clipping of a burrito that was apparently mistaken for a baby several years ago.
Gorditos reputation isn't exactly new, as locals have been raving about the gigantic burritos for years, judging by this 2006 restaurant review in the Seattle Post-Intelligencer. But the marketing tactic along with the huge portion size is earning the restaurant new attention.
Other restaurants have cashed in on the North American love for too much food in one plate. A Wendy's restaurant in Manitoba recently stopped selling its "T. Rex" burger, which had nine patties and sold for $21.99, after the fast-food chain's head office told the branch to stop selling the novelty item.
Check out the slide show below to see Gorditos customers' submitted photos of babies and burritos.