Five artists came to the aid of a struggling New York grocery store by putting their money where their art is and buying the entire inventory.
Armed with $10,000 (USD), paper-clip-wonder Kyle MacDonald, singer-songwriter Jody Gnant, Hal Kirkland, Gary Lachance and Matt Fidler stormed into Hercules Fancy Grocery and bought everything inside.
Six hours and 3000-plus items later, the store was empty.
The grocery has been a local institution for 40 years, selling exotic imported beers and entertaining customers with tales of famous shoppers. Its owner, Hercules Dimitratos, is one of the West Village's favourite personalities.
Gnant, a long-time customer and friend, heard the store was at risk of shutting down and recruited her friends to help.
How did artists, typically of the "starving" variety, fund such a rescue? Cash advances and a plan. They're hoping to recoup costs by reselling the convenience-store stock, now transformed into "convenience art."