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Cruisegoers are paying $75,000 a week to stay in the 'Ultimate Family Townhouse' on Royal Caribbean's new Icon of the Seas — see inside the three-story suite complete with a private slide

Royal Caribbean Icon of the Seas ultimate family townhouse
Royal Caribbean International
  • The world's largest cruise ship, Royal Caribbean's Icon of the Seas, is set to debut in 2024.

  • Cruisegoers are already booking up the ship's "Ultimate Family Townhouse" for $75,000 a week.

  • The three-story suite is 55% sold out for 2024, Royal Caribbean CEO Michael Bayley said Tuesday.

Royal Caribbean's Icon of the Seas is the cruise line's first new ship class in nine years, and the company is betting big on its success.

A rendering of Royal Caribbean International's Icon of the Seas cruise ship.
Royal Caribbean International

The 1,198-foot-long mega-ship will be able to accommodate 7,600 guests across its 2,805 staterooms — making it the world's largest cruise ship.

A rendering of Royal Caribbean International's Icon of the Seas cruise ship.
Royal Caribbean International

We're almost a year away from the cruise's first sailing — scheduled for January 2024 — but it's already seeing record-breaking demand from customers, the cruise line says.

December 2022 – The world’s best family vacation is one step closer to its highly anticipated debut in January 2024. Royal Caribbean International’s Icon of the Seas reached its next major construction milestone at the Meyer Turku shipyard in Turku, Finland, when it was floated out of the dry dock and into its outfitting dock.
Royal Caribbean International

Royal Caribbean saw its largest booking day in the company's history when reservations opened for the Icon of the Seas in October 2022. Its maiden voyage from Miami to the Caribbean was nearly sold out in just a few hours.

A rendering of Royal Caribbean International's Icon of the Seas cruise ship.
Royal Caribbean International

Source: Insider

And on Tuesday, Royal Caribbean International CEO Michael Bayley told investors that the ship has been "the best-selling product in the history of our business."

December 2022 – The world’s best family vacation is one step closer to its highly anticipated debut in January 2024. Royal Caribbean International’s Icon of the Seas reached its next major construction milestone at the Meyer Turku shipyard in Turku, Finland, when it was floated out of the dry dock and into its outfitting dock.
Royal Caribbean International

One of the ship's attractions proving to be popular among cruise goers is a three-story "Ultimate Family Townhouse" located in the Surfside neighborhood for young families.

Icon of the Seas will debut the first Ultimate Family Townhouse. Spanning three levels, the perfect home away from home for families features an in-suite slide, a cinema space, karaoke, a spacious balcony, a private entrance to the ultimate family neighborhood, Surfside, and more.
Royal Caribbean International

Source: Insider

The suite is already 55% sold out for 2024, going for an average price of $75,000 a week, according to Bayley.

Icon of the Seas will debut the first Ultimate Family Townhouse. Spanning three levels, the perfect home away from home for families features an in-suite slide, a cinema space, karaoke, a spacious balcony, a private entrance to the ultimate family neighborhood, Surfside, and more.
Royal Caribbean International

At 1,772 square feet, the eight-person suite includes two bedrooms, multiple private balconies, a whirlpool, and a backyard.

Vacationers can leave compromise at the door in the Surfside Family Suite on Icon of the Seas. The new room, nestled in the new Surfside family neighborhood, welcomes a family of up to four guests. There’s a cozy kids alcove, which transforms into a living space for all, along with a private balcony and Royal Suite Class perks.
Royal Caribbean International

For the hefty price, you also get a cinema, karaoke, and a private entrance to the Surfside neighborhood.

Icon of the Seas will debut the first Ultimate Family Townhouse. Spanning three levels, the perfect home away from home for families features an in-suite slide, a cinema space, karaoke, a spacious balcony, a private entrance to the ultimate family neighborhood, Surfside, and more.
Royal Caribbean International

Royal Caribbean is slowly adding more family-centric suites to its ships, with the Ultimate Family Townhouse being a “big and bold” example, Jay Schneider, Royal Caribbean's chief product innovation officer, told Insider in December.

Icon of the Seas will debut the first Ultimate Family Townhouse. Spanning three levels, the perfect home away from home for families features an in-suite slide, a cinema space, karaoke, a spacious balcony, a private entrance to the ultimate family neighborhood, Surfside, and more.
Royal Caribbean International

"Suites have been an evolution for us," he said, noting that the cruise line is "continually evolving" the amenities that come with being a suite guest, like access to the dedicated Suite neighborhood.

December 2022 – Surfside Eatery will debut as the dedicated buffet in Surfside, the new neighborhood designed for young families sailing on Icon of the Seas. More Royal Caribbean firsts include a spot for a quick stop between adventures, Surfside Bites, and specialty restaurant Pier 7 for beachside favorites.
Royal Caribbean International

This neighborhood will offer amenities like private restaurants and a two-story sun deck exclusive to guests staying in these more expensive accommodations.

December 2022 – Adults and kids alike have a lineup of ways to bond as a family in Surfside, the new neighborhood dedicated to young families on Icon of the Seas. Adventures include a variety of games at the Arcade, like retro-style favorites, a reimagined beach-themed carousel, Splashaway Bay kids aquapark and more.
Royal Caribbean International

Will the push for kid-friendly luxury be enough for the cruise line to return to pre-pandemic investment yields? The CEO is optimistic.

December 2022 – Adults and kids alike can enjoy breakfast, lunch and dinner – and laidback vibes – at the new Pier 7 on Icon of the Seas. In Surfside, the neighborhood dedicated to young families, the specialty restaurant will serve up beachside bites like mango shrimp tostadas and surf ‘n’ turf.
Royal Caribbean International

"We never talk about 2024 at the beginning of 2023, obviously, but 2024 is looking very healthy. And a big driver of that is Icon," Bayley says. "We've had some remarkable stats coming out of Icon."

December 2022 – At Surfside on the new Icon of the Seas, the neighborhood dedicated to young families, adults and kids alike will find a variety of ways to grab a bite and drinks. The Lemon Post will debut as the bar for the whole family, with a menu of options for grownups and another for kids.
Royal Caribbean International

Read the original article on Business Insider