Italy’s Sveva Alviti (“Dalida”) and U.S. actor Newton Mayenge (“Winning Time: The Rise of the Lakers Dynasty”) are attached to star in Cannes-set romantic drama “The Other Side of Fame” to be directed by Erik Bernard (“Free Dead or Alive”).
Alviti is a model and actor who played the iconic Egyptian-Italian singer in the 2017 “Dalida” biopic by French director Lisa Azuelos. In “The Other Side of Fame,” she will play a young woman who becomes romantically entangled in Cannes with an elusive American played by Mayenge, “compelling her to confront the profound choice between the allure of fame and the promise of true love,” according to the project’s synopsis.
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Besides Mayenge – who played NBA legend Jim Chones in the HBO series about the Los Angeles Lakers – “The Other Side of Fame” will also feature Alejandro De Hoyos, who recently appeared in action comedy “The Man From Toronto” with Kevin Hart and Woody Harrelson, and in Bernard’s indie thriller “Free Dead or Alive.”
Bernard, who besides planning to direct also wrote the script for “The Other Side of Fame,” said in a statement that the story stems from attending the Cannes Film Festival in 2022 and that the South of France “will definitely be a character in the film.” The plan is to shoot in Cannes and the surrounding area this winter.
“The Other Side of Fame” is being produced by Bernard, Denise Bernard and Jasmin Espada under the Rebel 6 Film banner along with Untold Content’s Joel M. Gonzales and Pejman Partiyeli.
Alviti is represented in Europe by Diberti & Company. Mayenge is repped by Eris Talent Agency, Eleven 7 Talent Agency & Feig Finkel. De Hoyos is repped by Marlene Agency & Daniel Hoff Agency.
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