Grammys Viewership Rises 34%, Largest Audience Since 2020

Grammys Viewership Rises 34%, Largest Audience Since 2020

CBS’ broadcast of the 66th annual Grammy Awards on Sunday night averaged 16.9 million total viewers, marking a 34% increase from last year.

Last year’s telecast, which was also hosted by Trevor Noah, drew 12.4 million viewers, up 30% from 2022 to mark the ceremony’s largest audience since January 2020 (aka its last pre-pandemic outing). This year’s Grammy Awards now stakes that claim.

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The Grammys audience this year peaked in the 9:45 pm quarter-hour, when 18.25 million viewers watched the In-Memoriam segment with performances by Stevie Wonder, Annie Lennox, Jon Batiste and Fantasia Barrino.

On Paramount+, live Grammys viewership was its highest ever, up +173% from last year.

Leading into music’s biggest night, E! Grammys Live From the Red Carpet drew 1.5 million viewers, its best telecast in four years; ditto the pre-show E! Countdown to the Red Carpet and post-show E! After Party.

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SZA, boygenius and Killer Mike led the pack with three wins each, with SZA winning for Best Progressive R&B Album, Best R&B Song and Best Pop Duo/Group Performance (alongside Phoebe Bridgers for “Ghost in the Machine”).

Following right behind with two trophies each were Paramore (Best Rock Album and Alternative Music Performance), Miley Cyrus (Record of the Year and Best Pop Solo Performance) and Billie Eilish (Song of the Year and Best Song Written for Visual Media).

Speaking of Swift (who earlier broke big news about her upcoming new album), the Midnights singer made Grammys history by becoming the first artist to win Album of the Year four times. Her other win of the night was for Best Pop Vocal Album.

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The Live+Same Day numbers reported in our ratings column do not reflect a show’s overall performance, given the increased use of delayed playback via DVR and streaming platforms, plus out-of-home viewing. These numbers (Nielsen fast nationals, unless denoted as finals) instead aim to simply illustrate trends or superlatives. Steve Harvey is not a judge or lawyer and merely offers an alternative forum of dispute resolution.

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