Jenna Bush Hager Says Daughter Mila, 10, is Experimenting with Skincare: 'Where Are the Barbies?'

The 'Today' show co-host shared that despite her children not having access to TikTok, they're fascinated by skincare products

• Jenna Bush Hager chatted with co-host Hoda Kotb about how her daughter Mila, 10, has been getting into skincare

• The 'Today' co-host revealed that although her daughter doesn't have social media, she's found out about the trend through her friends

• Bush Hager and her husband Henry Hager share three kids together — Mila, Poppy and Hal

Jenna Bush Hager's daughter is getting in on the skincare trend.

On Monday's episode of Today with Hoda and Jenna, the mom of three revealed that she doesn't understand why her 10-year-old daughter Mila is so fascinated by skincare.

"All these kids who are 12 and younger are apparently obsessed with skincare? USA Today did a story," co-host Hoda Kotb began, leading the friends to watch a few TikTok videos of kids experimenting with skincare.

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"Even that little headband, my child wants," Bush Hager said in reference to a product in one of the videos she and Kotb watched.

She continued, "And let me just go ahead and state this: I have children who are into skin care. They do not have cell phones. They don’t even have iPads. So it is happening, it’s spreading down..."

"In school?" Kotb asked.

"Well, I think it’s spreading from TikTok — but it’s spreading into the pores of our culture," Bush Hager replied.

Related: Sephora Employee's Wild Recap of Girl, 10, Fighting with Mom Over $900 Haul Goes Viral

For her part, Kotb was curious how Bush-Hager's children found out about the trend, to which the mom of three replied that it's a hot topic among the her daughter Mila's friends.

"My daughter Mila told me that she went to Target yesterday with a friend. And she goes, ‘Look what I bought. This mini Aquaphor, how cute is this?’ " Bush Hager said.

She continued, "I just thought, ‘Where have we come?’ And she goes, ‘Why don’t you ever care about that? Why don’t you ever care when I tell you the scrub I purchased?’ I’m like, ‘Mila, because you don’t need it. Look at your beautiful skin. You don’t need it.’ "

Bush Hager added, "My kids aren’t spending hundreds of dollars at Sephora, but they are going to CVS and Target."

Adding that she also knows a lot of kids who are into skincare, Kotb notes that some skincare can be harmful for younger faces, especially products with acidic components like retinol.

"But it’s also, where are the Barbies? Where is the Nintendo? It’s so bizarre to me that their playground is a drugstore where, when we were little, we wanted to go to like, Toys 'R' Us and such," Kotb said.

Bush Hager added that she blames social media apps such as TikTok.

"My kids do not have TikTok and they’re still into it," she said. "Their friends get TikTok which then becomes the fabric of our culture."

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