Kim Kardashian Wears Balenciaga to 2024 Super Bowl as She Supports Usher — the Newest Face of SKIMS
Kardashian kept a low profile at the Chiefs-49ers game
Kim Kardashian knows how to rock a game-day look.
The SKIMS founder, 43, turned heads as she arrived at Allegiant Stadium in Las Vegas wearing a black-and-green oversize Balenciaga bomber jacket to cheer on the San Francisco 49ers and Kansas City Chiefs in the 2024 Super Bowl.
In a video posted on Instagram on Sunday, which was shared by internet personality Carter Gregory, Kardashian was also seen modeling a racy Prada bralette and matching miniskirt ahead over the Super Bowl weekend. as she was joined by sister Khloé Kardashian in Las Vegas.
Kim showed off her outfit as she strutted towards the camera in a hotel room, while the song “Move Ya Body remix - Virgo’s Groove” by Beyoncé played.
Kim wore a black Prada bralette displaying the fashion house’s iconic triangle logo and matching miniskirt, which she paired with tall black boots. She wore her hair loosely and sported a smokey eye with pink blush and a nude lip.
Related: Usher Strips Down to His Underwear in SKIMS' New Mens Campaign and All We Can Say Is 'OMG'
The camera then flipped over to Khloé, 39, who gave a shimmy as she wore a metallic embellished minidress, also by Prada, and a light gray furry maxi coat.
The Good American co-founder sported mermaid waves and long blonde extensions in her hair, along with her signature manicured nails in light pink.
The fun video comes as Khloé also posted videos of her with sisters Kim and Kendall Jenner dancing from their seats in Allegiant Stadium in Vegas while watching Usher’s halftime show during Sunday’s big game.
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Leading up to the Super Bowl, Kim revealed that Usher, who headlined the Super Bowl LVIII Halftime Show, is the latest face for her loungewear, shapewear and underwear brand SKIMS.
The imagery, which was revealed on Feb. 5, shows the Grammy Award-winning artist, 45, modeling pieces from two of the existing and often sold-out menswear collections, including the SKIMS Stretch 5” Boxer in Midnight the and SKIMS Cotton. 5” Boxer in Military. (He's also decked out in various pieces of jewelry from Jacquie Aiche.)
USHER. LAS VEGAS. APPLE MUSIC HALFTIME SHOW. #SBLVIII https://t.co/Vh4qVbiAa4@Usher, @kimkardashian, @nfl, @rocnation, @nfloncbs pic.twitter.com/43nkjPngYz
— Apple Music (@AppleMusic) September 24, 2023
Related: Usher Announces He Will Headline the 2024 Super Bowl Halftime Show — with Help from Kim Kardashian!
In a release, Usher called the experience “humbling” and a “full-circle moment.”
“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” he said.
Of being a SKIMS fanatic, he added, “With the way that I move, being this comfortable in what you wear is essential. SKIMS is about embracing who you are, inside and out, and feeling empowered to express yourself authentically.”
In September, Usher also recruited Kim to help announce on social media that the artist would be headlining the halftime show. In the video, Kim channeled '90s glamor by wearing a white cropped T-shirt and her hair in Veronica Lake-style waves.
"You're doing the Super Bowl," Kim said in the video. "You're playing the Apple Music halftime show in Vegas."
Kim also made sure to shout out some other SKIMS campaign stars who will also be showing off their talent on the field Sunday — San Francisco 49er defensive lineman Nick Bosa and Kansas City Chiefs quarterback Patrick Mahomes.
Back in October, Bosa joined Brazilian soccer player Neymar Jr., 31, and Oklahoma City Thunder basketballer Shai Gilgeous-Alexander, 25, in SKIMS sexy debut menswear campaign photographed by Donna Trope.
Mahomes, along with his wife Brittany, and children Sterling, 2½ , and Bronze, 1, fronted the SKIMS 2024 holiday campaign.
“This is our first campaign as a family, and shooting for SKIMS all together was an awesome moment,” the two-time NFL MVP, 28, said of the partnership. “I’m all about comfort and these sets will be my go-to at home all season.”
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