Activision Blizzard Needs to Keep These Customers Happy

Ryan Henderson, The Motley Fool
·4 min read
Activision Blizzard Needs to Keep These Customers Happy

Of the three gaming companies under the Activision Blizzard (NASDAQ: ATVI) umbrella, Blizzard Entertainment is home to the most fanatic gamers. For more than 30 years, Blizzard has produced hit franchises like World of Warcraft, Overwatch, and Diablo for millions of fans around the world. Since management felt the pressure mounting to release a new title, Diablo's mobile version, Diablo Immortal, was introduced at BlizzCon 2018.