MELLER and Awakenings Have Your Festival Sunnies Covered
Spanish sunglasses label MELLER just announced its latest collaboration, teaming up with rising music festival Awakenings. Taking place in Hilvarenbeek in the Netherlands, the techno festival promises a sensory immersion, featuring DJs like CamelPhat and Amelie Lens, alongside five branded photo booths courtesy of MELLER.
Coming together to create two "made-for-party" pairs of bio-based sunglasses, the collaboration debuts the Nemy Dijon Brown and Ekon Grey Sea silhouettes, utilizing MELLER's signature shapes and fusing them with Awakening's summer spirit.
A modern twist on the brand's '70s-inspired frame, Nemy boasts a chic transparent material and bright, yellow-toned color palette. Meanwhile, Ekon leans into the rectangular trend, crafted with clear frames and sky-blue lenses. Each pair boasts a steel skeleton with MELLER and Awakenings embellishments.
Accompanying the release is a playful new campaign that celebrates the power of music and a gravity-defying DJ set. Promising "out-of-this-world" sunnies that'll take your festival fits to new heights, the campaign showcases the two new silhouettes in each of their vibrant colorways.
Take a look at the new release above and head to MELLER's website to purchase.
In other news, Bella Hadid stars in the new Saint Laurent campaign.
