What we know about Netflix's price hike
The streaming platform has announced it will be raising prices in several countries following an increase in subscribers by 19 million.
Netflix is increasing its subscription prices in several countries, the first time the streamer has done so since October 2023.
The streaming platform has announced it will be raising prices in several countries following an increase in subscribers by 19 million in the last quarter of 2024. Netflix recently launched new seasons of hit shows like Squid Game and Emily in Paris, while series like Harlan Coben's Missing You have continued to delight and amaze viewers.
Here is everything you need to know about Netflix's new price hike.
Where is Netflix increasing subscription prices?
At the moment Netflix is launching the price hike in several countries: the US, Canada, Argentina, and Portugal. The UK is not yet included in the subscription increase, but that does not mean that they won't be going up at all.
A spokesperson for Netflix told the BBC that there is "nothing to share right now" about whether the UK will also be impacted by the price increase. Yahoo UK has reached out to Netflix for further comment.
Per The Independent, in a letter to investors Netflix executives explained that the price increase was coming into effect to give users an even better experience: "As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.
"To that end, we are adjusting prices today across most plans in the US, Canada, Portugal and Argentina (which was already factored into the 2025 guidance we provided in October 2024)."
What are the new subscription prices?
In the US the subscriptions will see a significant increase, with the ad-free tier changing from $15.49 (£12.55) to $17.99 (£14.60). The standard membership with ads will increase from $6.99 (£5.66) to $7.99 (£6.47), while the highest tier is increasing to $24.99 (£20.25).
It is unclear how the UK prices would be impacted if they were to increase, at the moment the subscription tiers are £7.99 for an ad-free account, and £17.99 for the premium subscription.
When does Netflix's price hike take effect?
It is currently unclear when the subscription prices for Netflix will increase, but it is expected to take effect in 2025.
The streaming platform is likely planning the price hike with the releases of Squid Game season 3 and the final ever season of Stranger Things, both of which are expected to come out in the second half of 2025.
