Now You Can Smell Like the 1800s with This Bath & Body Works/’Bridgerton’ Collab
Do you love “Bridgerton”? Want to smell like it’s 1813? Netflix and Bath & Body Works have just the product line for you!
“Get comfy, light a candle, and prepare to press play on one of the most sensorial and highly-anticipated partnerships of the year,” a press release from the new and…unique…collaboration begins.
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The coming “Bridgerton”-branded assortment of products by (and at) Bath & Body Works is “inspired by scenes, characters, key icons, and moments from the show, capturing its aspirational and vibrant aesthetic,” the companies said on Tuesday.
One thing it is definitely not inspired by is showers. Though the (rudimentary, hand-pump) shower was technically invented toward the tail-end of the prior century, the “Bridgerton” characters are very much in the bath days. Still, Regé-Jean Page looks like he smells good.
The “hero fragrance” of the “Bridgerton” x Bath & Body Works collection is the “Diamond of the Season,” naturally. It will be available to the retailer’s loyalty members (we bet Netflix has more!) online and in stores tomorrow, Wednesday, March 13 and Thursday, March 14 — about two months ahead of “Bridgerton” Season 3 on Netflix.
(Wait, are there still malls? The answer: Yes, there are 1,850 company-operated Bath & Body Works locations in the U.S. and Canada and more than 480 international franchised locations.)
The “Diamond of the Season” fragrance “features notes of sparkling peach, spring daffodil, and radiant jasmine, and represents the ‘chosen’ debutante of the social season,” the media release continued.
The full collection, which includes body care products, candles, hand soaps, and sanitizers, launches on March 25. Further product collaborations between Netflix and Bath & Body Works will be rolled out over the next year, the two companies teased. Let’s go ahead and not do one from upcoming scripture-based series “Testament: The Story of Moses.” That dude didn’t even touch water — let alone body wash — when wading into the Red Sea.
“At Bath & Body Works, we aim to forever transform the viewing experience for millions of Netflix fans by allowing the power of fragrance to transport them like never before into their favorite stories and scenes,” Maurice Cooper, the retailer’s chief customer officer, said in a statement. “Scent is the most evocative of all our senses—it heightens our emotions, experiences and memories — and we want to take fandom for all those who love Bath & Body Works and Netflix to new levels through this inspiring new partnership.”
The third season of Shondaland’s hit period drama, now with new showrunner Jess Brownell, finds Penelope Featherington (Nicola Coughlan) has given up on her long-held crush on Colin Bridgerton (Luke Newton). Though she wants to take a husband, her “attempts on the marriage mart fail spectacularly,” according to the logline.
Colin, meanwhile, is back in town with a whole new vibe. He offers to help Penelope find a husband this season, until he maybe falls for her after all? Good grief — definitely light a (Bath & Body Works) candle for these two.
The eight-episode “Bridgerton” Season 3 premieres on May 16; the back-half of the season comes on June 13.
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