Peter Micelli’s New Management Company Sets Sights on Top-Tier Talent, Building ‘Celebrity Companies’

Brian Welk

August 27, 2020 at 11:47 a.m.·1 min read

After top agents at CAA, WME and UTA have made an exodus to a new management venture backed by former CAA veteran Peter Micelli, Micelli’s company is making its pitch as a way to shake up the talent industry and the way representation is done by giving the top 1% of celebrities the company’s full attention. In a sales deck obtained by TheWrap for the unnamed venture (the deck lists the company as Moxie Media, but that name has changed), the company sees opportunity in building celebrity companies in the vein of Reese Witherspoon’s Hello Sunshine that have been able to produce content but also have a clearly defined voice capturing Witherspoon’s personal brand and have been able to branch out into areas of lifestyle and beyond. The 20-page deck takes aim at the legacy agencies by saying that “equity value is in free fall,” and they’ve become so large that agents don’t have time to devote attention to their biggest earners because of “bloated client lists.” Also Read: 4 CAA Agents Depart for Peter Micelli's New Management Company “All the principals of Moxie Media are higher-level and more established in the business than when Mike Ovitz & Ron Meyer...

Read original story Peter Micelli’s New Management Company Sets Sights on Top-Tier Talent, Building ‘Celebrity Companies’ At TheWrap

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