Queens sports will have new look and feel as part of D1 transition. See the changes

Queens University of Charlotte now has a new look for athletes.

Heading into its second year in NCAA Division I, the Charlotte college launched a branding initiative with a new athletics logo and renovations to one of its on-campus sports facilities.

School officials say the new branding — which features mascot Rex the Lion and makes use of the acronym “QUC” for Queens University Charlotte — captures the athletic program’s legacy and reflects the university’s new status as a Division I competitor.

The first sign of the new branding is now on the newly refinished courts of Curry Arena, home of Queens basketball, volleyball, and wrestling. The new look will also be added across a variety of athletics items, including uniforms, signage and graphics.

“Revitalizing our brand is an important part of our strategy to fuel our growth and to elevate the university overall,” said Cherie Swarthout, Queens director of athletics.

‘Royals Rise’

Queens, which has 26 sports teams and more NCAA championships than any school in Charlotte, made the move from D-II to D-I last July, The Charlotte Observer previously reported.

It’s been the most monumental move at the university nestled in Myers Park since Queens went fully co-ed in 1987. While some students were concerned about the change, Royals administration told The Charlotte Observer that this ‘long-term play’ is about building the institution and its brand.

“We’ve celebrated every milestone on our DI journey with our ‘Be the First’ campaign because we know that we are making history here at Queens,” said Swarthout. “There is an energy and excitement on campus and in the community that fuels our momentum and inspires our Royals to rise above our competitors.”

In addition to the rebranded uniforms and gear that athletes will receive, new merchandise will be available at the Queens University bookstore for students, faculty and community members this fall.