The cat is out of the bag as Robbie Williams will star as the voice of Felix, the feline behind the cat food brand, in a newly recorded song.
The 48-year-old pop star sings It’s Great To Be A Cat, a tune set to feature in new Felix adverts.
Williams, who found fame with hit boyband Take That before embarking on a successful solo career, said his involvement with pet care business Purina has partly been inspired by having “many feline friends over the years”.
“I’ve been a long-time fan of cats,” he said.
“After studying their fascinating behaviour, I can confidently say, It’s Great To Be A Cat.”
He wrote and created the track, available at FelixandRobbie.com, and also appears in a short film alongside an animated Felix, premiering on Wednesday at 5pm.
“I’m so excited to be launching our latest It’s Great To Be A Cat campaign with Robbie Williams,” senior brand manager at Purina UK & Ireland Rebecca Marshall said.
“The two truly are the pURRfect match and the new track is one that will definitely get everyone in a playful mood.”