Rocket Bakery moves on from headquarters after pandemic forces leap to new location
After a 10-year run at 272 Water Street in downtown St. John's, Rocket Bakery is pulling up roots and heading on down the road.
But the popular downtown bakery isn't closing. Instead it's just moving a few buildings down from its current location, a move brought on by the squeeze of the ongoing COVID-19 pandemic.
"For us it's great because we can be a leaner operation, which is key right now," co-owner Kelly Mansell told CBC News on Thursday.
The new storefront will lay a new foundation for the company's headquarters at 294 Water Street. The location, Mansell said, has historical elements which the owners are excited about.
The six-week shutdown in March — restrictions put in place by the provincial government to close non-essential businesses to thwart potential spread of COVID-19 — had cleaned out the business, she said, forcing the decision for a new beginning elsewhere.
"Mark [McGann] and I were in the kitchen long nights just by ourselves, making fish cakes and soup, and we bought a bag of flour, made some bread, sold the bread, bought another bag of flour. So we built up from nothing again," she said.
"I'm feeling enthusiastic. It can't get much darker than that. But we got through it, and it was because of our customers coming and doing the curb-side pickup and keeping us going, and because of ... the CERB and the wage subsidy."
Still, Mansell said ownership knew it was time for a change. She said even before pandemic its been a tough few years at Rocket, citing the economy, construction and Snowmageddon.
"It's been one thing after another, so we saw the writing on the wall and decided we have to make the leap," she said.
But, Rocket Bakery customers need not fret. The new location will have the same old vibes as the one that had the warm embrace for the last decade.
Rocket is hoping to break further into other markets where its products will find more eyes.
"We're going to be putting more emphasis on our whole sale business, meaning what can we sell to different stores," Mansell said.
"Our cookies are at Coleman's and Belbin's right now, how can we expand that."
Owners expect Rocket will be closed on Water Street, briefly, while its new location and production facility is being set up. But Rocket's other two locations, one in Churchill Square and another in Mount Pearl, will remain open.
Mansell said some staff will be laid off during the move, but added she expects to have everyone back when the new store opens.
