The multi-hyphenate star tells PEOPLE all about the inspiration behind Rare Beauty's new "Find Comfort" product range
On Monday, she unveils Find Comfort, a 4-product range featuring a fragrance mist, body lotion, hand lotion and aromatherapy pen.
Gomez tells PEOPLE exclusively that the new line "aligns with promoting self-acceptance" and "encourages everyone to find joy in feeling good without needing perfect routines."
"It's all about emphasizing well-being," the mental health advocate adds. "We spent a lot of time making sure the collection truly represents our brand, focusing on soothing packaging colors, light textures, and calming aromas. Our goal was to create an experience that helps people feel comfortable in their own skin and take a moment to find comfort. "
For Gomez, the inspiration for the collection came from her "personal love" of body products and Rare Beauty customers' ongoing interest in the category.
"I've really been into textures and fragrances, and there's something about the sensory experience of these products that brings me comfort during stressful times," she shares. "For me, that post-bath or shower has always been my go-to for comfort and I wanted to bring that feeling to the Rare Beauty community."
With notes of lemon zest, jasmine petals and cashmere wood, the Find Comfort Body & Hair Fragrance Mist, $28, helps Gomez "disconnect from everyday stresses." The hero ingredient in the formula is biotin which gives hair added shine and body.
The Hydrating Body Lotion, $28, boasts a fast-absorbing formula and antioxidants like niacinamide which help support a healthy glow. Gomez says she's "obsessed" with the Hydrating Hand Cream, $20, because its "rich yet never greasy" and the bottle opens with one twist to prevent losing the cap in your bag.
Rounding out the collection, the Stop & Soothe Aromatherapy Pen, $20, features a natural blend of peppermint, lavender and tonka bean aromatherapy oils which help "de-stress and decompress."
Starting on Dec. 18, customers can exclusively purchase the collection on the Sephora app. On Dec. 19th, the line will be available on Sephora.com and RareBeauty.com, followed by in Sephora stores on Dec. 26.
Below Gomez shares more about the launch and how she finds calm in her everyday.
PEOPLE: What does self-care look like to you these days?
Gomez: Self-care looks different depending on how much time I have. I find comfort in hanging out with friends and family, especially my sister Gracie. Simple things like lighting a candle, taking a bath, or just cuddling with my dogs are my go-to self-care rituals.
PEOPLE: What helps you bring calm to stressful situations?
Gomez: When I am in a stressful situation what helps me is to take a minute to sit down and just breathe. I gather my thoughts and am ready to take on the situation.
PEOPLE: When was the first time you could identify a scent that made you feel calm and comforted?
Gomez: I really love fragrances because they help me take a break from everyday stress. One of the first times I was comforted by a scent was through essential oils. A friend gifted me an oil that I started dabbing behind my ears before major events and it gave me a sigh of relief. That experience was part of what inspired the Find Comfort Stop & Soothe Aromatherapy Pen, a quick and easy way to find a moment of comfort whenever you need it.
PEOPLE: How has your beauty philosophy evolved since launching Rare Beauty in 2020?
Gomez: My fundamental belief is that everyone possesses a unique and rare quality, and feeling beautiful doesn't require conforming to one specific look. I personally experienced the pressure to meet certain appearance expectations growing up, which made me want to challenge the unrealistic standards of perfection in the beauty industry. With Rare Beauty, I get to use beauty and makeup to break down these ideals. I'm focused on creating positive conversations about mental health and self-acceptance. I want to play a part in breaking the stigma around mental health and mental illness, making these discussions more open and accepted.
PEOPLE: What’s been one of your biggest learnings in your role as a beauty entrepreneur?
Gomez: I learn something new all of the time and I have to say launching Rare Beauty has been one of the biggest gifts to me personally and professionally. I’d say the biggest thing I learned from the very beginning is often things don’t go as planned and you have to learn to be flexible and adapt. I also love hearing from our community and getting their feedback- it’s been an extremely important part of how we move forward as a company.
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Read the original article on People.