Summer House Star Paige DeSorbo Joins Amazon for New Original Shoppable Show on the Fast Channel
Paige DeSorbo and Amazon are taking their relationship to the next level.
The summer house fan favorite and cohost of the Giggly Squad podcast told WWD she has been working with Amazon for nearly seven years, getting her start as “basically a foot model selling slippers” before beginning hosting her own Amazon Live streams on the platform’s interactive model that allows fans to ask questions and engage with hosts.
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Now, on the heels of Amazon Live’s launch of its innovative new interactive, shoppable and free ad-supported Fast Channel on Prime Video and Freevee, DeSorbo has created a new show concept that pairs her love of shopping with of-the-moment conversation. Called “In Bed With Paige DeSorbo,” the weekly episodes will be filmed in the host’s bed with guests and special segments.
An Amazon spokesperson told WWD that DeSorbo is the perfect host for a show on the Amazon Live Fast channel which focuses on providing audiences with experiences that combine entertainment and shopping in one seamless model, given that she has “cultivated an incredibly relatable and authentic persona that truly resonates with viewers. Her bubbly, fun-loving personality is a perfect fit for the casual, conversational format of ‘In Bed with Paige DeSorbo’ filmed from her own bedroom.”
When Amazon came to DeSorbo to create a concept for a show, she said she “genuinely did not need to think about it for more than two seconds. I already know what I want to do and I want to get in bed with people. Because on Summer House, everyone is always [saying] ‘Paige is always in bed, she never leaves the bed,’ and you know what? I love being in bed and I feel like I have less anxiety there.”
The planned guests for the show, she said, will include “basically everyone you watch on TikTok or you listen to their podcast [and] would want to be friends with them.” Two of the show’s guests will be DeSorbo’s boyfriend and fellow Bravo star Craig Conover and Jessel Taank of “Real Housewives of New York.”
“I invited them to get in bed with me because — not that I’m trying to be Barbara Walters or anything and ask like really hard-hitting questions — but I feel like people are more relaxed when they’re lying in bed,” said DeSorbo, who added that it will be a lightweight show to watch.
From an outside perspective, DeSorbo said, “’In Bed With Paige DeSorbo’ is about nothing and everything. She’ll ask guests about skincare routines, the secret snacks they like to eat in bed and niche questions such as inquiries about weird habits. Two planned segments include “Nighttime Necessities” and “Dream Interpretation.”
A key feature of the Amazon Live Fast channel is the “shop the show” technology that allows viewers to browse and instantly purchase the products being featured in the livestreams through mobile devices. The aim is to inspire audiences to not just watch their favorite creators but shop the looks, home decor snacks and other items they see on screen.
Importantly, DeSorbo said she has built trust with her followers by sharing her likes and dislikes, not shying away from telling followers not to buy something she has tried. While she plans to discuss products across all categories, her favorites include fashion and beauty with callouts to popular trends she sees online and in real life.
Amazon’s spokesperson said that with DeSorbo’s “large following across social media, Paige is an influential voice, particularly among younger demographics. Her endorsements of fashion, beauty, home and other products naturally complement the shoppable experience of the Fast Channel.”
The first episode of “In Bed With Paige DeSorbo” will be live on June 18 with new episodes to follow on Tuesdays at 7 p.m. EDT. Nexxus will be the series’ inaugural sponsor. DeSorbo will feature products from the brand including the Nexxus Slick Stick, Nexxus Hair Oil and the Nexxus Prep & Protect Spray.
Noting that the Amazon Live Fast channel only launched in mid-April, Amazon’s spokesperson said the team is “very encouraged by the channel and Shop the Show engagement we are seeing. ‘Shop the Show’ seamlessly connects what you’re watching on the big screen directly to a mobile shopping journey. It lets viewers discover and instantly buy featured products as they’re watching, instead of having to search around later.”
According to Amazon, in May, the open rate from its organic customer traffic surpassed the industry QR code benchmarks.
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