Swiss Chalet and Lay’s team up to create the ‘ultimate’ Canadian chip
Canadians will have a chance to enjoy Swiss Chalet’s signature dipping sauce in a new crispy version.
“Partnering with Lay’s was a natural extension for our brand,” Lindsay Robinson, Swiss Chalet’s Director of Marketing, said in a press release. “This uniquely Canadian potato chip was the prefect way to bring two iconic Canadian flavours to the masses in a new and exciting way.”
Swiss Chalet calls its sauce “a staple with Canadian families” where people will do just about “anything for (and with) the signature dipping sauce - drink it with a straw, swim in it, even bathe in it,” according to the press release.
It was this “fanatical love” that inspired Swiss Chalet’s sauce-flavoured Lay’s chips.
Many on social media vow to get their hands on the “ultimate” Canadian chip and were thrilled with the announcement.