Taylor Swift is finally making her way to Canada, but fans are struggling to secure tickets through the Ticketmaster system, as around 31 million registered for Toronto tickets.
The Eras Tour "verified fan" sale began on Wednesday and continues until Friday for the six back-to-back shows in Toronto in November 2024.
However, the never-ending queues, scarce access codes, and surging resale prices made it nearly impossible for some Swifties to get tickets, while others are still left waitlisted.
POV: Registering 2 minutes after Eras Tour Toronto was announced and being waitlisted instead of getting a code pic.twitter.com/axVec9q25g
— Tay (@mcCarsontaylOr) August 8, 2023
Why does this whole Ticketmaster process feel like I’m applying to medical school with these crazy odds and waitlists… 😭 #ErasTourToronto
— Shams Al-Jubouri (@ShamsAljubouri) August 9, 2023
Mallory Thompson, also known as @supmallory on TikTok, hoped Swift would eventually come to Canada after touring the U.S., but like many others, she was waitlisted.
"If you're on a waitlist, it doesn't mean you're out of luck; it just means the odds of getting tickets are slimmer," she told Yahoo Canada.
"I would recommend buying from fans on Twitter [now called X]. I've had the most luck there, or StubHub, as they do prioritize helping fans if the tickets are fake or the seller can't deliver the purchase."
Since the demand for shows has increased in outrageous numbers, the presale codes fans receive are sent out by a random draw in very few quantities, Thompson explained.
"It's a random selection, and this doesn't mean the tickets don't go into the hands of resellers. It doesn't mean the tickets go into the hands of actual fans," she said. "It's a system that has never prioritized fans and ends up being a gateway to resellers."
For fans who do receive presale codes, Thompson says the chances are still low due to the following:
High demand, high competition
High-priced VIP seating
Ticketmaster verifying users and not actual fans
Presale is open internationally and not restricted to Canadians
Six shows for all of Canada and 50+ shows for the U.S.
Smaller Canadian stadiums means fewer fans getting to see Swift
Jess Bosnjak, a Swiftie from Oakville, Ontario, recommends moving as fast as possible and getting your hands on the first tickets you have access to.
"Every seat is a good seat at a Taylor Swift concert," she stated in an email to Yahoo Canada.
Once you're through the presale queue on Ticketmaster, some fans suggest signing in with multiple devices and saving your credit card information in your Ticketmaster account.
For those opting for the reselling route, Thompson suggests waiting closer to the show's date, as ticket scalpers will sometimes lower resale prices.
The next best option is the Avion Rewards presale with RBC, Bosnjak noted. Avion Rewards members get the opportunity for their own presale next week, if they signed up before Aug. 8.
If everything fails, hope for cheaper tickets right before the show starts.
As Thompson says, "May the odds be ever in your favour!"