Taylor Swift postseason style victories: Viral coat, ‘lucky’ sweater, Chanel and jewels

Since last year, the Kansas City Chiefs have won every postseason game that Taylor Swift has attended, including a Super Bowl.

Not suggesting anything. Just saying.

She is expected to attend her sixth postseason game on Sunday when the Chiefs face the Buffalo Bills, the last hurdle to playing for a history-making third consecutive Super Bowl championship.

And by now, you can’t blame us for wondering: What will she wear?

After fans know that Swift is “in the house,” they want to know what she’s wearing.

By the end of this, her sophomore year as a follower of the Chiefs, Swift has become the NFL’s most fashionable fan. Please don’t argue with the fashion refs about that.

So here’s a look back at what she has worn in her previous postseason appearances, including the suggestion from one of her famous BFFs that maybe, just maybe, Swift’s style choices bring the Chiefs luck.

Just saying.

The viral coat

If Swift showed up at a game in a dress made of raw meat, like Lady Gaga once wore, we bet her fans would want to buy it. That’s just the kind of style influence she wields.

Case in point: THE coat.

On Jan. 13, 2024, Swift showed up at Arrowhead for an AFC Wild Card game against the Miami Dolphins wrapped in a puffer jacket unlike anything most people had ever seen. It was red, oversized and had Kelce’s jersey number, 87, on the back.

And it was useful that Saturday night — it was the coldest Chiefs game on record, and the fourth-coldest NFL playoff game of all-time.

The coat was custom, made from a deconstructed Kelce jersey by Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszcyzk and a budding fashion designer who had made clothing for several athletes and NFL wives.

Juszczyk posted a video to her Instagram showing the making of Swift’s coat, calling it “an honor of a lifetime!!!!!”

She made a coat for Brittany Mahomes, too, from a Patrick Mahomes No. 15 jersey.

Swift’s appearance in the coat vaulted Juszczyk into the fashion stratosphere. Last month Juszczyk launched the fashion brand “Off Season,” a collaboration with Fanatics, the NFL and British fashion designer Emma Grede.

The coat wasn’t the only eye-catching part of Swift’s outfit that frigid night. Shoe fans lusted after her red-soled Christian Louboutin Panaroot Dune combat boots.

Only $1,395.

Another custom coat

A week later, on Jan. 21, 2024 for an AFC Divisional Round game, Swift showed up in inhospitable Buffalo — oh that weather, oh those fans — in yet another custom coat. This time she wore a varsity jacket.

The coat was a collaboration between Swedish clothing retailer Gant and visual artist Kilo Kish.

“We invited three extraordinary artists from New York, London and Paris to reimagine the varsity jacket for our Blank Canvas Project, transforming the quintessential symbol of American Sportswear into wearable works of art,” the company wrote on Instagram, where it posted videos of the artists creating the jackets.

“With their unique talents and artistic visions, they showcase bold patchwork, intricate embroidery and striking paintwork.”

Swift’s cream-colored jacket had two large red stars on the front. A red-and-white patch on the right sleeve had flowers and leaves and a postcard saying: “Greetings from Somewhere, USA.”

“The inspiration behind my design was Ivy League culture,” Kish explained in an Instagram video.

Swift’s coat game is fierce.

Last season she inspired thousands of Google searches for “red coat” and “red teddy” after she wore a long, red teddy coat to watch the Chiefs play the Green Bay Packers in chilly Wisconsin.

Lucky sweater? Lucky ring?

At last year’s AFC Championship Game against the Ravens in Baltimore, Swift wore a red, oversized cashmere sweater from gal-pal Gigi Hadid’s Guest in Residence collection.

After the Chiefs won, Hadid posted a photo of Swift and Kelce on Instagram suggesting that the Cozy Crew sweater ($695) had special powers.

“It’s lookin like a lucky sweater!!” Hadid wrote. “T in her @guestinresidence last night Congrats TK & Chiefs nation!!”

Swift accessorized the understated look with jewelry full of sentiment and meaning, including a WEAR by Erin Andrews x BaubleBar necklace with the Chiefs logo on it.

But it was the ring shaped like Kelce’s red, No. 87 jersey — designed by Kansas City’s Emily Bordner — that grabbed the most attention.

Bordner designs jewelry for her company, EB and Co., which has two locations in Kansas City. Her jewelry is also available online at ebandcompany.com.

Weeks before the game, Travis Kelce’s mother, Donna Kelce, tried to order a pair of Chiefs earrings from the company, but they were sold out, Bordner told the Star at the time.

So she sent Mama Kelce several pieces from a new collection of Chiefs-inspired jewelry she had introduced at the beginning of last season, including the “87” ring.

After Swift was photographed wearing the ring, fans flooded the store with requests for that and other Chiefs pieces, which “definitely moved the needle in my business in a significant way,” Bordner said.

The $16 ring is still available.

A sexy corset, another ‘super’ jacket

Before last year’s Super Bowl, popular Taylor Swift style watcher Sarah Chapelle wrote that in Swift’s “rookie season of sportsball spectatorship” the superstar had developed a great “work” uniform.

So Chapelle predicted Swift would wear “something black, red, with a touch of gold and a ton of sentimental value to it.” And she was right.

For her first Super Bowl — which Swift watched with friends Ashley Avignone, Ice Spice and Blake Lively — Swift topped a pair of $695 Crystal Slit Jeans by AREA and a black Dion Lee crochet corset ($720) with yet another red coat, a WEAR by EA bomber jacket ($140).

Fans wondered why the coat, a gift from NFL reporter Erin Andrews, had a “60” on it instead of Kelce’s jersey number 87.

The “60” referenced the Chiefs’ first season in 1960.

And she piled on the jewels, including a $4,250 diamond “87” necklace by Stephanie Gottlieb, more than $30,000 worth of handmade SHAY Jewelry ruby pieces in Chiefs red and a pave diamond mini-hoop earring shaped like the letter “T.”

“Once again, Taylor’s jewelry choices are doing a lot of talking,” Chapelle noted.

Ending her first NFL season like that, “with callbacks to both her style and relationship journey,” Chapelle wrote, “feels intrinsically Taylor who has leveraged her style over the course of this season to center smaller designers (especially female-owned ones like #WearbyEA or ones local to KC), in Chiefs-oriented colors, formulated into casual but chic game day outfits that befit someone happy to be an enthusiastic spectator.”

Head-to-toe Chanel

Swift made her second public appearance of the new year on Saturday to watch the playoff game between the Chiefs and visiting Houston Texans.

She wore 2025 resort wear from the Chanel runway, but she warmed up the look for Kansas City’s freezing weather.

Swift wore a black and white tweed coat ($9,600) over a wool jersey jumpsuit ($4,650) accessorized with a Chanel pearl and gold belt ($2,250).

Unlike how it was shown on a bare-legged model on the runway, she wore black tights and tall black boots with the short jumpsuit.

In September 2023, after Swift surprised fans with her first appearance at a Chiefs game in Arrowhead and influencer Alix Earle was seen hugging a Miami Dolphins player on the sidelines, Vogue wondered if fashion and football were a good fit.

“Despite a slew of brand collabs, to date, American football has had less visibility in fashion than tennis, basketball and football (or soccer) — and fewer luxury players have tapped in,” Vogue wrote.

“Thom Browne is the notable exception in his embrace of the game’s aesthetic ... but for the most part, fashion and the NFL have never been a natural fit.

“Could American football’s current pop culture moment — thanks to Swift and Earle — be the turning point for fashion’s relationship with and capitalization on the national game?”

Easy answer.

Yes.