The Morning After: Nike's .Swoosh is its big blockchain idea

Virtual clothing and sneakers are coming.


Nike has unveiled .Swoosh, a blockchain-based platform for members to collect and eventually create virtual jerseys, shoes and other goods they can wear in games and online spaces. You may get access to real-world products and special events, too. Sign-ups start November 18th, and you'll need an access code to avoid the waiting list.

Nike doesn't start official "programming" until December, and the first community-shaped virtual collection is scheduled to launch in early 2023. If you thought Nike had already dabbled in digital goods, you might be recalling its purchase of RTFKT to accelerate its virtual goods plans, which was almost a year ago.

– Mat Smith

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'Horizon Forbidden West' and 'Stray' each scored a hatful of nominations.

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