Tim Hortons is once again expanding its menu, adding two Beyond Meat burgers to its lunch and dinner offerings.
The doughnut and coffee chain announced Wednesday that it will now offer two 100 per cent plant-based burgers – a plain Beyond Burger and a BBQ Beyond Burger – for $5.69 at restaurants across the country. This comes just one month after Tim Hortons added three Beyond Meat breakfast offerings to its menu, and it marks the first time the company has served burgers at its restaurants.
“We’re excited to be able to offer our guests a burger for the very first time,” Tim Hortons chief operating officer Mike Hancock said in a statement, adding that $5.69 was “one of the most affordable price points” for the Beyond Meat burger.
“Our guests are looking for more options and the Beyond Burger is a delicious addition that doesn’t compromise on taste or satisfaction.”
Ethan Brown, the founder and chief executive of Beyond Meat, said the company wanted to expand its partnership with Tim Hortons to lunch and dinner following the success of the Beyond Meat breakfast sandwich.
“With more and more Canadians interested in incorporating plant-based proteins into their diet, we are excited to be able to make our Beyond Burger available at Tim Hortons restaurants across Canada,” Brown said in a statement.
Tim Hortons said the Beyond Burger patties are prepared in the same way as the Beyond Meat breakfast offerings, which is why they are able to incorporate these burgers into their existing menu.
Duncan Fulton, the chief corporate officer with Tim Hortons’ parent company Restaurant Brands International, previously told Yahoo Finance Canada that the menu changes were part of an effort to increase brand excitement and traffic at franchise locations across the country.
“The more menu and beverage innovation we can do, the more excitement we build about a brand, and that drives loyalty, that drives traffic and it drives sales increases,” Fulton said.