Advertisement

Nutella rejects to make a personalized jar for girl named Isis

Nutella rejects to make a personalized jar for girl named Isis

The mother of a five-year-old girl is outraged after Nutella, refused to personalize a jar of the hazelnut-chocolate spread for her daughter because of her name, Isis.

Since September, Nutella has been running a “Make Me Yours” campaign in Australia, which allowed fans to customize jars with their own names, Sydney Morning Herald reports.

But one name has been rejected entirely because of its “sensitive nature” as it’s too closely associated with the acronym used for the Islamic State in Iraq and Syria - ISIS.

“I’m really quite upset by this,“ her mom, Heather Taylor, told the company’s chief executive, Craig Barker, according to Sydney Morning Herald.

"You are actually making my daughter’s name dirty. You are choosing to refuse my daughter’s name in case the public refers to it negatively.”

It all began when the five-year-old girl’s aunt went into a department store in New South Wales to buy five personalized Nutella jars as gifts for Isis and her brother, Odhinn, Daily Mail Online reports.

The store computer originally flagged both names as problematic to put on the label but after some discussion, the store manager agreed to print labels with Odhinn, according to the news outlet.

For Isis, however, the manager refused to budge.

The following day, the family received a call from Nutella’s parent company, Ferrero Australia, to confirm that they couldn’t put Isis on the jar.

“There have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate,” the company said in a statement to the Huffington Post.

Taylor told Sydney Morning Herald she named her daughter before the rise of ISIS and refuses to change it.

“This is an acronym that is used incorrectly by the media that Nutella are supporting,” Taylor said. “We need to be calling the Daesh death cult by their name, Daesh.”

The campaign has since wrapped up according their website.