Fashion brand popular with Beyoncé and Taylor Swift among new Phillips Place stores

Phillips Place is adding two fashion apparel stores, including a favorite among celebrities, as the South Park shopping center redefines itself as an upscale retail and dining destination.

Luxury brands alice + olivia and Jenni Kayne will open this fall, following the already announced women’s designer brand Veronica Beard’s first Charlotte store opening early next month, according to Phillips Place.

The new additions provide an elevated shopping experience that’s been successful within the Charlotte market, according to Phillips Place.

The 1,671-square-foot Phillips Place store is the first standalone Veronica Beard store in North Carolina. The opening date is tentatively set for May 10, Phillips Place’s marketing manager Emmy Berg said Tuesday.

Alice + olivia will make its North Carolina debut in September. The brand is a favorite with celebrities like Beyoncé, Sarah Jessica Parker and Taylor Swift.

And, Jenni Kayne also plans to open in early fall.

Phillips Place recently has added other retailers, including women’s designer shoe Marmi, luxury sports and apparel brand Peter Millar, and restaurants Bonterra Dining & Wine Room and Limani.

Phillips Place is co-owned by Charlotte real estate company Lincoln Harris and HP Village Management, based in Dallas, Texas. HP Village Management is leading the leasing and marketing efforts to bring luxury and contemporary brands to Phillips Place.

About the new stores at Phillips Place

alice + olivia: Launched in 2002 by Stacey Bendet, the line includes a full collection of ready-to-wear, gowns, shoes, accessories and handbags.

Jenni Kayne: California lifestyle brand by Jenni Kayne includes apparel and home goods, plus the beauty and skincare line, Oak Essentials. The fashion style is comfort staples in neutrals.

Jenni Kayne, a California lifestyle apparel and home goods brand, is opening a store at Phillips Place in Charlotte.
Jenni Kayne, a California lifestyle apparel and home goods brand, is opening a store at Phillips Place in Charlotte.
Jenni Kayne, California lifestyle brand, is known for its neutral apparel.
Jenni Kayne, California lifestyle brand, is known for its neutral apparel.

Veronica Beard: Sisters-in-laws Veronica Miele Beard and Veronica Swanson Beard launched the NYC-based brand in 2010 with their signature Dickey Jacket. The store, decorated by interior designer Carolina de Neufville, will carry the brand’s full line of women’s ready-to-wear, accessories and shows.

Veronica Beard opens in May at Phillips Place shopping center in Charlotte.
Veronica Beard opens in May at Phillips Place shopping center in Charlotte.

About Phillips Place redevelopment

Lincoln Harris is planning to build a 10-story tower in Phillips Place shopping center. Charlotte City Council approved plans for the 3.5-acre site last April. Regal Phillips Place movie theater closed in October.

The project also includes a 250,000-square-foot office building with an additional 20,000 square feet of retail space.

Opened in 1997, Phillips Place is a European village-style center featuring retail, residential and entertainment.

Other national tenants include restaurants The Palm steak house, 800° Woodfired Kitchen and P.F. Chang’s, and clothing stores Brooks Brothers, Nic+Zoe and Eileen Fisher. Local retailers include Ladies of Lineage, Southern Pecan Gulf Coast Kitchen and Modern Salon & Spa.

It’s also home to one of only six RH Galleries with a rooftop restaurant in the country.

The center also features a Hampton Inn & Suites hotel and the MAA South Park at Phillips Place apartments.

SouthPark mall owner Simon purchased Hampton Inn & Suites at Phillips Place this month for $42 million.