Kylie Jenner Hints at the Origins of Her New Fashion Brand Khy — and Announces When It Will Launch
The reality star said her new line "seamlessly blends designer fashion with everyday style"
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Kylie JennerKylie Jenner is getting ready to share Khy with the world.
Ahead of the release of her new fashion brand, the Kylie Cosmetics founder, 26, hinted at where she got the idea of the name for it in a video shared on Instagram Friday.
In the clip, Jenner can be seen wearing several of her new Khy pieces while walking around a hotel. In the background, her voice is heard telling a waiter, “Can I just get a coffee, please? I am here for my new brand that I can’t really say in French. I just can’t really talk about it.”
The Kardashians star is then captured walking the streets of Paris in a long black jacket with matching boots, while revealing in a voiceover: "One time I snuck my way into Paris. I got to walk the streets in, like, four days, no one found me. I just bar-hopped, went to all the restaurants [and] sat outside.”
Jenner then concludes the video by entering what appears to be a Parisian restaurant in a black Khy dress. As she sits down, a bartender asks her, “What’s your name?" to which she responds, “Khy” while sipping on a coffee.
Related: Kylie Jenner Announces New Clothing Line, Khy — Everything We Know So Far
"I can’t believe i’m finally sharing @khy with you,” Jenner captioned the video on Instagram. “Khy seamlessly blends designer fashion with everyday style into highly edited drops, starting with Faux Leather + Base Layers.”
“Drop 001 was designed in partnership with berlin-based @_namilia_ and offers twelve fashion essentials between $48 and $198 in sizes ranging from XXS to 4X. the first of many releases from khy, spanning a diverse range of categories and styles,” she added, noting that the first drop is set to launch on Nov. 1 on KHY.com.
Jenner announced the launch of her fashion line earlier in the week by sharing an Instagram post of her wearing a long faux leather trench coat. “Meet khy,” she wrote in the caption.
Aitor Rosas Sune/WWD via Getty
Kylie JennerOn Thursday, the Kylie Cosmetics founder celebrated the launch of her new fashion label with her sister Kendall Jenner and their close friend Hailey Bieber at Giorgio Baldi in Santa Monica.
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A day later, Jenner then celebrated the "birthday" of her new label with a post, showing a snap of her standing next to a cake on Instagram Friday.
“Happy birthday @khy 🌹,” she wrote alongside two photos of her posing next to a white, tiered cake, which was decorated with white frosting, strawberries, multiple roses and three candles.
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