Maker of the Chiefs’ Super Bowl ring sells fan jewelry, too — including $14,200 replica

There’s no arguing that Taylor Swift brought new attention to fan fashion this past NFL season with her custom Chiefs coat, vintage team gear and handmade hats.

Not to mention all her Chiefs-inspired jewelry from the $14 ring shaped like boyfriend Travis Kelce’s Chiefs jersey to the more than $50,000 worth of baubles she wore to the Super Bowl.

But she’s not the only football fan who likes shiny things.

When the Chiefs won the Super Bowl last year, Jostens, the Minnesota-based company that made their championship rings, released a collection of jewelry and other keepsakes for fans, too.

After the Chiefs distributed this year’s Super Bowl LVIII ring, also created by Jostens, to players and other staff members at a gala last week, the company quickly released a new fan collection that includes ring-inspired jewelry, paperweights, and a $14,200 limited-edition replica of the new ring. (Last year’s replica cost $12,500.)

Only 58 of the replicas are available. It’s made of 10-karat white and yellow gold with diamonds and lab-created rubies. The team’s rings have diamonds and natural rubies.

There’s no word on whether it has the error that appeared on the team’s ring misstating Miami’s playoff seed. While Jostens and the Chiefs have not responded to requests about whether a fix will be made, Travis Kelce said the mistake makes the rings a little more special.

The fan collection also includes a $49 version of the ring made with nonprecious metals.

The least expensive offerings are a $25 lapel pin and $29 keychain, both shaped like the new ring.

For a little more, you can get $149 ring-shaped paperweight and a $219 necklace with an arrowhead-shaped charm inscribed with “back-to-back” and a Chiefs-red, lab-created ruby dangling beside it.

A couple of items we could imagine Swift wearing, given her style: A $29 shamballa bracelet with a dangling Chiefs charm and red and white beads surrounded by traditional square knots, and a $449 set of stackable rings in 10-karat yellow gold with “genuine rubies” or 14-karat gold-plated sterling silver with lab-created rubies.

Pop star Taylor Swift layered up her necklaces, including a No. 87 pendant, and rings for the Super Bowl in Las Vegas.
Pop star Taylor Swift layered up her necklaces, including a No. 87 pendant, and rings for the Super Bowl in Las Vegas.

Jostens has designed and produced all four Super Bowl championship rings in Chiefs history.

A documentary showing the labor-intensive, “old world” process to create the rings debuts Thursday at the Cannes Lions International Festival of Creativity in France, considered the Oscars of the advertising world.

“Forging Greatness, Making the Chiefs Super Bowl LVIII Ring” will include clips of Patrick Mahomes, Travis Kelce and other players receiving their rings last week at the Nelson-Atkins Museum of Art.

Kelce is in Cannes, where he spoke during a Cannes Lions panel discussion Thursday morning with his brother, retired Philadelphia Eagles center Jason Kelce, and the two are expected to record an episode of their “New Heights” podcast.

The Jostens film also includes interviews with team owner Clark Hunt, president Mark Donovan, coach Andy Reid and general manger Brett Veach.

The film debuts at 7 p.m. Thursday on the Chiefs’ YouTube Channel.

Here’s a sneak peek.