Target’s New Stanley Collection Includes Tumblers in Bright Colors for Summer
The Target x Stanley Sunshine Vibes collection launches March 24
Target has new Stanley tumblers for fans to go crazy over.
The superstore will release the Sunshine Vibes collection in stores on March 24 and online on March 27. The stainless steel tumblers will come in a variety of bold, summery hues for the limited-edition collection.
The IceFlow Flip Straw Tumblers will be available in poppy, aquamarine, marigold, and cobalt and have contrasting, but equally bold lids. They will be sold in a 20 oz. tumbler for $30 or the 30 oz. version for $35.
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The most popular Stanley style — the 40 oz. Quencher H2.0 Flowstate Tumbler, which has an external straw — is also part of the Sunshine Vibes Collection at Target for the usual $45, but in more fun colors like amethyst, sunshine, aquamarine, and summer plaid (a white base with vibrant stripes).
The new colors will be spotted throughout the full collection, which also includes the new 20 oz. All Day Slim Bottle. It comes with a twist off cap unlike any other Stanley product.
Stanley and Target have even more collections coming to stores on March 24 that are perfect for warm weather. The Party Patio collection includes pitchers, coolers, water jugs, flasks and more in bright colors. There are also two new products in the collection: a 12 oz. can chiller ($20) and a 12 oz. slim version for skinny cans most often used for canned cocktails.
Stanley cups have been all the rage in recent years. Target customers were especially excited for the limited edition Valentine's Day collection. The tumblers came in Cosmo Pink and Target Red.
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They sold out in stores and online — and drew massive crowds. One video of the initial drop shared on TikTok by a customer in Texas showed a crowd of people running towards the display. The video was captioned, "Getting trampled for a Target Stanley Valentine's Cup."
The store also saw commotion at Starbucks inside Target locations when they offered a limited-edition, pink Quencher. Those 40 fl. oz tumblers retailed for $49.95 — but went for much higher on resale sites like eBay.
Many Target stores limited the number of cups customers could buy.
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