Trump has permanently deleted his blog

• Trump has shut down his blog and it "will not be returning," his aide Jason Miller told CNBC.

• "It was just auxiliary to the broader efforts we have and are working on," Miller said.

• Trump launched his blog after being barred from social-media platforms following the insurrection.

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Former President Donald Trump has shut down his blog, his senior aide Jason Miller told CNBC. He added that it "will not be returning."

"It was just auxiliary to the broader efforts we have and are working on," Miller said.

Trump launched his blog, "From the Desk of Donald J. Trump," after being barred from major social-media platforms following the deadly January 6 Capitol siege.

He largely used the blog to publish short posts - many of them similar to his previous tweets - promoting himself, spreading lies about the election, and attacking Republicans who he believed were disloyal to him because they refused to support his claim that the election was stolen from him. Users could take the statements, images, or videos that Trump posted to the website and share them on Twitter and Facebook.

The former president's blog was ridiculed for its format after he and his team spent months saying they would launch a social-media giant to rival Facebook and Twitter.

An NBC News analysis found that the blog had a much smaller audience than his Twitter and Facebook accounts, and that there was little engagement with the posts. NBC reported that in the week after Trump launched his blog, it drew a little more than 212,000 engagements, compared to a single tweet from the former president, which sometimes got hundreds and thousands of likes and retweets.

Since its deletion, the website for Trump's blog, which used to be www.donaldjtrump.com/desk, redirects to www.donaldjtrump.com/alerts. The page prompts users to sign up for "EXCLUSIVE updates" from the former president.

Read the original article on Business Insider