Kylie Jenner's Khy Dives Into Swimwear
Kylie Jenner's Khy just launched its debut swimwear collection, marking the brand's eighth drop to date. Dubbed the Vacation Shop, the collection features buttery soft bikinis and one-pieces, resulting in 16 swimwear styles in total. Including a variety of coverage options, from classic triangle tops to trendy boy shorts, the new collection likely has a style to suit every taste.
Crafted from two key fabrications: Soft Stretch, a lightweight and soft jersey, and Mesh, a breezy, single-layer mesh for sultry sheerness. Including 12 cover-up styles, the Vacation Shop arrives in a slew of bright and basic colorways, featuring orange, black, brown and red, the collection provides pieces for both subtle tastes and more adventurous dressers.
"This is the vacation wardrobe of my dreams and I'm so excited to finally share it with everyone," begins Kylie Jenner in a press release.
"We took our time perfecting this collection because, as with anything we launch at Khy, the design, quality, fabric and fit are all super important to me. For the swim, we created looks and options for different styles and coverage preferences. I wanted to make sure we were catering to everyone. For the cover-ups, it was important to me that these styles complemented the swim because whenever I'm on vacation or at the beach, what I’m wearing over my swimsuit is basically my whole look for the day," she adds.
Take a look at the Vacation Shop campaign above and head to Khy's website on July 11th to shop the full 28-style collection.
In other news, here's a closer look at the upcoming Nike x Jacquemus collection.
